The platform is rolling out a updated setting that permits them to cut down on the quantity of AI-made videos appearing in their streams. This move comes as the platform disclosed that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global rollout. This shift coincides with a increase in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A large amount of this content is considered low-quality AI content, a term for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, from digital art to educational videos, and we intend to provide users the option to adjust the amount of that, according to their own likes,” stated a company executive.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its app identified as made with AI. Overall, over 100 m videos are submitted to the service daily, making AI content a minor part of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the level of AI-generated videos they see by accessing the topic control setting in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the filter include news, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its policies require users to identify “realistic” AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the app will henceforth apply an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This step is aimed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is additionally introducing a two million dollar awareness program for specialists and groups to develop learning resources about using AI responsibly. This project will assist non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its content review process, amid debate over plans to cut jobs for hundreds of review team members in Britain. TikTok is set to reduce 439 jobs in its user protection department in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that human moderation would still have a role, but automated tools can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. The company stated a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
